Major
Craft Compelling Messages
At Spring Arbor University, you’ll learn digital marketing from a Christ-centered perspective, blending practical skills with ethical principles and a biblical worldview. Our Digital Communication & Marketing major equips you to use digital media for good, emphasizing creativity, integrity, and a deep understanding of ethical issues. The curriculum covers social media management, digital advertising, content creation, and brand strategy, preparing you to be a Christ-led leader in digital marketing.
Key Courses
The Digital Communication and Marketing major will prepare students to use a variety of media to persuade others in creative and effective ways. Most classes include client-facing projects that contribute to a credible, creative portfolio of students’ best work. This program prepares students for careers in advertising, public relations, creative strategy, social media management, corporate communication, non-profit leadership, and others.
What our students say about the Digital Communication and Marketing program
“The Digital Communication and Marketing program has a wide variety of classes and gives you the flexibility needed to take whatever direction you want for a future career path. The classes are challenging in a beneficial way and do a good job at preparing students for real world situations. All of my professors have given us more intentional care and created a good learning environment. SAU has opened a lot of doors and broadens horizons in ways I wasn’t expecting. I have formed a lot of meaningful connections that are more than just surface level interaction by being here.”
Seth Grafton, Class of 2026School of Communication, Media, and Fine Arts
At the School of Communication, Media, and Fine Arts, students cultivate creativity and curiosity to perfect their craft.From media production and journalism to theatre, graphic design, and more, this school is a vibrant hub for those who want to communicate ideas with clarity and impact on stage, on screen, and in society.
Career Pathways
Where Our Alumni Work
Our alumni have vast connections and are spread out throughout the country. These are some of the notable companies where our alumni work.
