Marketing

Major  Minor  Institutional Endorsement 

Master Marketing with
Christ-Centered Leadership and Real-World Experience

At the Gainey School of Business, you'll master marketing principles, strategies, and leadership rooted in Christ. Gain real-world experience by working with local businesses and receive guidance to excel in starting a marketing agency or working within a company. Our program emphasizes excellence, character, and stewardship as you become a Christ-centered business leader.

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55 Marketing Major Credit Hours
120 Total Credit Hours

Key Courses

Students in the Marketing major will demonstrate effective skills in generating and supporting important market exchanges between customers and for profit or nonprofit organizations. Students will analyze various marketing strategies. Students will apply marketing research and strategies to create marketing plans. Marketing majors will demonstrate analytical and creative thinking in designing appropriate marketing mixes for the business environment.

 

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What our students say about the Marketing program

“The Marketing program is insightful in how it teaches real-world applications of marketing. As someone who was initially interested in just creating, the expertise of teachers like Professor Christie Myers allowed me to learn more about putting that product out through consumer relations and advertising. The program is equipping me with skills like public speaking and collaborative work that I am sure will help me in my future career in marketing.”

Jacob Vaive, Class of 2026

Gainey School of Business

The Gainey School of Business is known for developing leaders who are skilled in business and rooted in Christ. With a focus on entrepreneurship, innovation, and ethical decision-making, students engage with business through a lens of faith and service. Faculty bring industry experience into every class, creating a dynamic environment where students are challenged to grow personally and professionally.

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Career Pathways

Pair this program with an Accelerated Graduate Degree!

Fast-track your master’s degree at Spring Arbor University. Eligible students can start graduate coursework as early as junior year, often at the undergraduate tuition rate, and finish their master’s in as little as one year after graduation.

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Where Our Alumni Work

Our alumni have vast connections and are spread out throughout the country. These are some of the notable companies where our alumni work.

 

 

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